What is Content Marketing?

Native Marketing Definition

There are many different styles of Paid Digital Advertising from Display Ads, Banners, Sponsored Articles, Native etc with a mix of branding and tactical objectives.

Paid Digital Advertising is an essential mix in the digital marketing suite. It provides is a very cost effective way of promoting your brand and increasing awareness (which is normally very expensive via traditional ATL advertising) and users are able to take action immediately by clicking to your website or landing pages.

Under the Paid component of Digital Media, there are two subtle and effective styles that are a proven trusted method of communication to the target audience of Clarence Valley. These include:

  • Sponsored Content Advertising focuses on informing rather than convincing their target audience.  The strategy behind this is to become a thought leader in the industry, and increase the value of the brand.  If the audience clicks for more information, they have a higher propensity to buy their products as well. Content Marketing uses the technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience that meets your criteria – with the objective of driving profitable return from investment.
  • Native Ads are found in the flow of editorial content as opposed to display ads which are found in banners across the top of pages or skyscrapers.

Native ads are viewed for the same amount of time as editorial content and is much more likely to be shared than a banner ad. They are written in accordance with the publishers standards and match the visual design of the experience they live within to look like natural content. This increases the tendency to be read and trusted more as editorial.