Database Profiling

Hyper Hyper uses database profiling techniques to identify the different clusters of people on your database. This may include quantitative research on your database contacts to further understand their level of advocacy to your business or product or their level of engagement from opening emails to most recent purchase.

The objective is to identify your top customers through Recency, Monetary and Frequency techniques and find the patterns that will motivate your other database contacts to progress further along their journey on the Purchase Cycle to purchase.