What is your total possible customer opportunity?
The core function of a customer database is to be a primary supplier of ongoing, expected revenue to its business as it contains a targeted group of customers who have already purchased. If this revenue does not exist, the database is not functioning and the outcome is that greater expenditure is required at the acquisition level to continue filling up the pool of prospects. This becomes very expensive and in most cases unsustainable.
Hyper Hyper Marketing has developed analytics that measures the Economic Value Opportunity of your database at any given time.
Know how much revenue your database will generate for your business over time, and the Lifetime Market Value of each of your customers when using the HYPER HUB.